Londἰno Yogurt Marketing mix Place – we are going to be selling our product at Spitalfields City Farm. Promotion – We are going to advertise our product by word of mouth and create some posters to hand out at the farm. If you hand back your poster you will receive a buy one get one free. Product – Our product as explained previously is fruit flavoured yogurt. Price – we are having a selection of sizes available (small and medium) the small is going to cost £1.60 and the medium £2.20 Product- The product which we are making is different favoured yogurt; we are going to be using the fruit from the farm, so the products are locally produced. This will be beneficial for City Farm as they will not need to constantly purchase fruit, as it is already being grown. Product We are going to make various different flavours; o Strawberry o Banana o Grapes o Summer fruits o Honey and biscuit o Oats which are optional o Plum Target groups We are going to create a product which is aimed at all ages ranging from young children to older adults. Our product is going to be locally sourced as we are going to be using fruit from the farm in order to create our product. Our main target group is young children as they are able to eat it and persuade their parents or guardians to purchase our product enticing them to buy one for themselves as well. Funding and market research We believe that we are going to be funded by the college, but unsure exactly if they are willing and how much they propose to us. The products we are going to be creating is not just the yogurt but we are also looking to advertise and promote the farm by creating poster and directions towards the farm as we noticed that there was not signage. We are aiming to hand out some free samples of each flavour to see which ones are popular and which are less so. This will conclude our primary research as we can see what customers and potential customers prefer. We have also created a questionnaire for both people who already visit the farm to see what they like and what they would change. As well as for people outside the farm to try to raise awareness Finance We have decided that we are going to try to advertise the farm by putting up posters in the local area but in order to be able to do this we need to lease with Tower Hamlets Council to get approval. If we get permission we will use Vista Print to create these. We have created a poster which we aim to enlarge to put at Brick Lane for example. We also have created posters, questionnaires for inside and outside of the farm, we are aiming to use the college facilities to print these. For the vouchers and directions we are going to also use the college facilities. We are going to purchase containers and yogurt for our product from Costco. We are going to make sticker with the logo on to stick to the containers