Londἰno Yogurt Marketing mix Place – we are going to be selling our product at Spitalfields City Farm. Promotion – We are going to advertise our product by word of mouth and create some posters to hand out at the farm. If you hand back your poster you will receive a buy one get one free. Product – Our product as explained previously is fruit flavoured yogurt. Price – we are having a selection of sizes available (small and medium) the small is going to cost £1.60 and the medium £2.20 Product- The product which we are making is different favoured yogurt; we are going to be using the fruit from the farm, so the products are locally produced. This will be beneficial for City Farm as they will not need to constantly purchase fruit, as it is already being grown. Product We are going to make various different flavours; o Strawberry o Banana o Grapes o Summer fruits o Honey and biscuit o Oats which are optional o Plum Target groups We are going to create a product which is aimed at all ages ranging from young children to older adults. Our product is going to be locally sourced as we are going to be using fruit from the farm in order to create our product. Our main target group is young children as they are able to eat it and persuade their parents or guardians to purchase our product enticing them to buy one for themselves as well. Funding and market research We believe that we are going to be funded by the college, but unsure exactly if they are willing and how much they propose to us. The products we are going to be creating is not just the yogurt but we are also looking to advertise and promote the farm by creating poster and directions towards the farm as we noticed that there was not signage. We are aiming to hand out some free samples of each flavour to see which ones are popular and which are less so. This will conclude our primary research as we can see what customers and potential customers prefer. We have also created a questionnaire for both people who already visit the farm to see what they like and what they would change. As well as for people outside the farm to try to raise awareness Finance We have decided that we are going to try to advertise the farm by putting up posters in the local area but in order to be able to do this we need to lease with Tower Hamlets Council to get approval. If we get permission we will use Vista Print to create these. We have created a poster which we aim to enlarge to put at Brick Lane for example. We also have created posters, questionnaires for inside and outside of the farm, we are aiming to use the college facilities to print these. For the vouchers and directions we are going to also use the college facilities. We are going to purchase containers and yogurt for our product from Costco. We are going to make sticker with the logo on to stick to the containers

Developing teams. P1,P2, M1,M2 For the group project task we were asked to form a group of 5 people by our tutor Mark Grant in order to carry out the tasks for the team project work. On the 1st Aril 2015 we were all put into groups I was put into a group with Frankie O’Brien, Ricardo Erblon, and Branimira macheva and Jansyn Lewin. Roles of team members - Branimira Macheva ( chairperson) - Frankie O’Brien (market researcher) - Nazia Begum ( speaker/product development) - Ricardo Erblon ( Finance) - Jansyn Lewin (sectary) The Team members were given roles after a group meeting on the 31st of March 2015 discussing who is best fit for which role everyone agreed that Branimira should be chairperson as she is the most responsible and is able to give out instructions as well as dealing with issues. I was given the role as the speaker as I am good with communication and explaining myself. Jansyn was given the role as the sectary as he is good with writing up agendas and minutes as well as creating work which will be discussed during the group meetings. Frankie was given the role as the market researcher as he is knowledgeable and is able to find information that is useful for our project. Ricardo was given the role to do with finance due to him having good numeracy skills and is able to deal with that side of the project. My first organisation will my own called Londino Yogurt. I have chosen this as my first organisation as me and my team have worked to produce our very own product and have come up with a selection of our favourite frozen treats and it came down to yogurt we have created the name Londino which is a London pronounced in Greek. Another reason for choosing my own organisation is because of the team behind the making of the organisation/product. Teams at Londino Yogurt • chairperson • sectary • market researcher • finance • product development chairperson- Londino yogurt has a chairperson who is in charge of the decisions that will be made by the team and final requirements and orders that need to made will also be in the control of the chairperson for Londino Yogurt e.g. (Branimira macheva. The role that Branimira portrayed was that she was in charge of what improvements and important decisions that was made. Branimira made sure that everyone was working with the role they were given and also dealt with complaints that were made from team members. During meetings Branimira was the head of the table and ideas and feedback were given to her in order to resolve issues and development on the product. Market researcher Londino Yogurt has a member of the team who deals with the market research. This person role is to research on what ideas that will be beneficial for the product (Londino yogurt). Also this member of the team does market research in order to find out what customers likes and dislikes which leads to the benefit of the product. Sectary- The sectary for Londino yogurt works behind the chairperson. This person role consist of loads of writing and presentations. The sectary is responsible to write up agendas and minutes when a meeting are held with the team members of Londino yogurt. (Frankie) Finance- this person role is to deal with all the financial aspects to do with Londino yogurt. The finance member (Ricardo) has to deal with expenses that will be made in order to produce the Yogurt as well as promotional materials and other expenses that relates to making/promoting the Londino Yogurt. Speaker- this person role is to bring forward complaints and import within the team when meetings are held as well as presenting new ideas to other people outside the team e.g. when giving a presentation or a speech about the product. (myself) The benefits of working in a team at Londino yogurt is that everyone has a role that they work in and also everyone gives ideas an import in order to make sure the planning of the product goes well. The team members are given roles in order to carry out tasks which makes everyone equal as each person is given a job to do which makes it beneficial as everything gets done quicker when there are few more people doing tasks rather than one person doing everything. for example having a person who does all the research on the product as well as someone as in the team deals with the financial side because there is more help from different team members. Similarities – the similarities between the chairperson and sectary is that they work together when meetings are held the chairperson speaks while the sectary writes up what is being said and is allowed to communicate with the chairperson. The similarities between the market researcher and speaker is that they both have important information to give as they research on the same ideas and also give the same views and import as well as they both work together when meetings are held as the researcher gives the information and the speaker communicates to others to deliver the information. The similarities between the finance person and the market researcher is that they both research on effective methods that can help the team e.g. market researcher finds information on prices of goods as the finance member solves the financial side to do that in order to resolve problems the team may have with money. Differences- the difference between the chairperson and sectary is that the chairperson is labelled as the main person where as the sectary works bellow the chairperson to help them with agendas and minutes and also to write up information etc. The difference between the finance and the market researcher is that they both work in different fields as the finance member works with numeracy skills and the market researcher works with finding information and webs based technology knowledge. The difference between the speaker and market researcher is that the speaker only interacts with the Market researcher before meetings are arranged to be held so information is given other then that the speaker and market researcher work on different things as the speaker has to communicate with other members in order to gain information and import from them. My second organisation will be Starbucks coffee it is in the public sector and specialises in caffeine based products. The reason I have chosen Starbucks is because they work in forms of teams in all of the shops they own for example they have a store manager they also have a team leader, a person who deals with all the finance, a person who deals with deliveries of products, and most importantly the customer service workers who provide the service to each and every customer. The team at Starbucks • store manger • team leader • customer assistant manager - Starbucks has a team of people who work together in order to provide the best service to their customers. In all of the shops they have a manager who is in control of everything in order for the business to run smoothly the manger is in charge of every employee that is based in that chain. The mangers role is to make sure that the business is doing well, the employees are doing what they are supposed to be doing as well as making sure the best customer service is being provided and leading a successful business as if it is their own as they are the person in control of every role and situation based in the business. Team leader- the team leader is the person chosen by the store manger because they have been presented as the most responsible and reliable person in order to take charge of the workers and lead the role of what happens at Starbucks. The leaders role is to lead the way and help the other workers during their particular shift in what needs to happen e.g. collecting milk also someone cleaning the tables, making a certain tea or coffee based drink etc basic things that need doing during the hours that the shop is open. Customer assistant- the customer service workers are a team of people from 3-4 who work in the front line of the collection/paying point who take orders from customers on what they would like to buy from Starbucks also they are the people who make the caffeine based products e.g. coffee ,tea and serve it to the customers. The benefits of working in a team at Starbucks Is that everyone has role and they all have a job to fulfil and everyone is taking control and doing what they are supposed to be doing in order for the business to run successfully. Having a team and everyone taking a role is beneficial because the work gets done quicker if everyone puts import and is in the right job filed e.g. the workers know how to make a coffee based drink and serve in the respectful way and making the customers satisfied. The manger is taking the role in managing everything within the business from dealing with customer enquiries, employees being paid, what needs to be done etc. The team leader leading and teaching the employees the right training to get things done quicker which is beneficial to the customers as they will be served quicker and the job will be done faster. Overall having a team is the best way to gain more success as you are not the only one working and putting import as where as in a team you have 4 other people working with you in order to achieve the best results. Similarities – the similarities between the store manager and the team leader is that they both manage employees and deal with complaints and customer feedback they also work on the customer service section, Both train new employees at starbucks. The similarities between the team leader and customer assistants is that they work in the same work filed they both assist customers as well as preparing the orders. Differences – the differences between the store manager and team leader is that they both have different roles as the manager is in charge of the whole shop and dealing with the employees payments etc. The team leader has the role to lead and be in charge of all the employees and lead the section of the customer service point. The differences between the customer assistant and team leader is that the team leader works above them as they can contribute in meetings held in managements where as the employees only have the role to serve customers and deal with them. Making cohesive teams are very beneficial as people portray different roles as well as everyone has different personalities and how they work which makes everyone different and equal at the same time. for example everyone has tasks to complete which helps to reach goals of the same thing as well as different people work in different ways and time management and how much import an ideas they give which makes everyone’s import different which is a good thing in a business related activity as everyone can approach different ideas to make the product/service unique. Dr Meredith belbin following his doctorate he went to research on how people work during his research Meredith focused on the elderly and how much import and determination they put into their work the theory he carried out was that elderly people disliked pacing as well as introducing of finishing tasks on production line within a given period of time where older workers could be rewarded for accuracy rather than speed of work which then resulted to job satisfaction went on to be higher. (Reference 25th July 2015) http://www.belbin.com/rte.asp?id=5 4 factors – • positive team identity • good working relationships • positive energy • good communication positive team identity- positive team identity consists of trust between each team members in order to work with each other. Team members need to have trust in each other in order to reach the goal of the task. Also commitment in order to stay focused and determined on reaching the goal and helping one and other out during difficult times the team may face. Another example can be engagement each and every person in the team needs to be engaged in what needs to happen on improvement, import, ideas everyone has to pull their own weight and give 100% of their focus and import to the group. This will help to build cohesive team if each team member uses. Good working relationship- a good working relationship between each team member is being helpful to each other e.g. helping one of your team members when they are finding it difficult as it will benefit them as well as the team in order to get things done quicker. Also generosity being generous to each other being respectful to each other can be very beneficial as it will help stop conflict and problems if each team member respects each other views and takes in consideration of the import of particular people. positive energy- having positive energy in a group is very important as it well help everyone think and have clear mind it will also stop augments and disagreements if each person thinks in a positive manner and think wisely and also respect each other’s views and opinions as it will draw the energy to a positive level and everyone in the team can work well with each other and it will help to make a better cohesive team. Good communication- having good communication will help build a good cohesive team if each person communicates and listens effectively this will help flow the communication and help each other understand what is being said. Also listening to each other by understanding each other’s views. This will benefit if everyone clearly understands what the other person is interrupting a as it will make the person feel that their voice has been heard and understood and that their views matter within the group.

M1,M2 UNIT 18 – Assess the importance of meeting organisational and legal requirements when planning a business event.  

Introduction-in this task m1 I will beassessing the importance of meeting the organisational and legal requirements whenplanning my event at the spitalfieelds city farm. I will be assessing the health and safety issues, food hygiene regulations, risk assessment, disruption, supplier contracts/agreements, consumer protection, permission, rooming =, safety/participants and guests,.

Health and safety- the importance of health and safety when planning the event at spitalfieelds farm is that my team and I need to consider the safety of our wellbeing as well as others such as people who visit the farm and workers and volunteers. For example we need to consider not bring sharp objects to the venue for the safety of others such as small children. Health and safety is very important at spitalfieelds farm as they attract many visitors such as children with needs who  often come to visit and do group activities therefore me and my fellow team members need to be aware of not leaving sharp objects such as plastic knife and forks.  We also need to be aware that the farm contains a lot of animals such as donkeys and cows and we cannot interact with them in an aggressive manner because of the risk of being injured and harmed. We also need to consider that it is important that we wear appropriate clothing/shoes. The reason being is we are not allowed to walk around bare food and sharp objects can be left around by mistake in the case of being injured. 

We also need to be aware when we are in contact with manure we need to be wearing gloves, boots and protective suits that need to be worn at all times when in direct contract with the animals we are also advised to cover up any open wounds on exposed skin as it can cause infections and loads of bacteria when on contract with the animals which is also a health risk when planning an event. 

Food hygiene- the importance of food hygiene is that I and my team members need to be aware that our hands need to be washed and cleaned after we have been in contract with animals as well as touching surfaces that are not clean. Our product which we will be selling is yogurt which we will be sold at the farm the yogurt will be handmade therefore we will need to have clean hands as well as the area and surface we will be selling the product at should also be cleaned with anti-bacterial spray. We have purchased plastic gloves that we will be wearing when preparing the yogurt which will made in the farms kitchen we also have purchased plastic spoons which will be cleaned with warm water and soap in order to get rid of any bacteria that is left on before using it to prepare yogurt.

Risk assessment – the importance of the risk assessment is that me and my team members need to be aware of all the risks and dangers that happen when we are in farm. It is important that we fellow the safety regulations that we have been informed about e.g. about the animals that we need to be aware of any allergies as well as injuries that can be made from the animals at the farm. Another example can be that suitable clothing and footwear such as closed of shoes so no opened toed sandals. Also we have been informed about injuries that can happen from using tools, heavy lifting, working with heights. It is very important we take in consideration about the risk assessments and all information we have been given in order to be kept safe when completing tasks at the farm.

Supplier-the importance of the supplies is that we research and consider costs etc. when we purchase the promotional materials for our event planning.  We need to be aware that the purchases such as the yogurt expire date benefits our event dates so we are still able to sale the yogurt to customers. It is also important that we pay our supplier the correct amount of money and also if we are still able to exchange goods for our money back in case the goods are not needed during the event day so we are still able to return it and get out full money back on the purchases. 

Contracts/agreements– it is important that we have an agreement from the farm before the date of the event so we have a written agreement from the management team at the farm that we have permission to have the event at that location. It is in my team’s best interest that we get our tutor/teacher to phone and speak with the manger in order to grant an agreement that we are able to locate out event at the farm and use their premises to hold the event.

Consumer protection – it is important that we consider the consumers protection for example following the group of laws that is designed to ensure the rights of the customers as well as fair trade. It is very important that we consider these laws that are there for the protection of the customers and it also is important that we are prevented from engagement of fraud within the product.

Permission-it is important that me and my team ask for permission when we want to use/borrow equipment’s such as tables, chairs, cutlery.  The reason being is because we have no legal right to use the farms goods without their consent to do so. It is important that we follow all the rules and regulations and also interact with customers and other worker in an acceptable manner as we will be representing the farms best interest.  

Rooming – it is important that we are aware that we will be sharing space with other people at the farm for example volunteers  and other workers it is in our best interest that we do not cause any conflict around us  and consider where we will be selling out product. For example we need to consider a space in the farm where workers and volunteers are not set up doing work or tasks. The reason being is because we need to make sure that we are not in the way of worker completing their task so we can have a successful event without being in the way of other activities happening in the farm on that day.